A critical analysis of a recent PR, advertising or social media Essay

A critical analysis of a recent PR, advertising or social media campaign - Essay Example Given the decision to do commercial advertising, Nike first ventured in printing advertisements that appeared in major dailies in the United States. The company also invested in magazine advertisements. Before the year 1982, Nike put more focus on sponsorships as well as the trending celebrity endorsements. Since that period, the celebrity advertisement has revolutionized, with many corporate entities embracing the need to collaborate with celebrities in a bid to convince more customers to use their products (Cronin, 2004). It was in the same year that Nike hired the services of Wieden + Kennedy, an advertising agency that has since then had strong ties with this giant sportswear company. It is with the help of the partnership with Wieden that Nike begun airing advertisements across television channels in the United States. Television advertising was a boost for the image of the company, as many of the elite group had access to television. Television advertisements helped the company to emphasize more on the technical superiority of its products, therefore positioning the company as a brand for aspiring and serious athletes across various sporting disciplines. In addition to highlighting their product superiority, Nike ventured into advertising their fashion accessories across the young customers, promoting their merchandise across schools and other sporting institutions (Wernick, 1991). The activities of the Nike Company in advertising played a major role in the internationalization of the company. Over the past three decades, Nike has grown to various overseas sporting leagues, with the company being a major corporate figure that sponsors major athletes in the sporting world. This growth in revenue as well as the involvement in multinational sporting markets defines Nike as a global leader in the sporting market. Soccer is no exception. However, the authority of Nike in the soccer