UK on-line advertising Essay Example | Topics and Well Written Essays - 1250 words

UK on-line advertising - Essay Example Being at the so called â€Å"digital age†,people tend to go online whenever possible whether to chat,buy products or services,or even finding a job.When you go over the internet, you will see a lot of advertisement regarding various products being posted. Even job orders are being posted online by various companies. While other advertisers tend to spend millions of dollars on television networks, newspapers or magazines, and radio advertisement, there are some advertisers that would rather invest their money with online advertising. It is the current trend in the world of advertising to go over the internet and post ads. But is it really worth spending posting in an online advertisement? What is the level of reliability that consumers who are taking risk that they would not be scammed in availing products or services in an online advertisement? In countries like the United Kingdom, online advertising has a potential market. According to the statistics done by the UK government , between 2001/02 and 2006 the proportion of adults in Great Britain who had used the Internet in the last three months increased by one-quarter, from 48 per cent to 60 per cent wherein, 59 per cent of the 16 years old and over go online almost every day and 4 per cent go online less than once a month. Internet usage is more common among the young people, wherein 84 per cent of people age 16 – 24 go online compare to older people, wherein 54 per cent are 55 – 64 and 15 per cent are 65 and over. ... bility to businesses to customers is easier compare on television and radio wherein, customers can easily interact via internet to the ads posted by advertisers. On the other hand, advertisers can easily access positive or negative customer feedbacks, monitor the customer needs, and communicate faster but cheaper to customers via internet through the websites. Websites have become an essential means to communicate with customers. In 2005, 70 per cent of the businesses online have a website while the proportion of businesses that sold via internet was doubled between 2002 and 2005, from 7 to 15 per cent. In 2005, the sales value over the Internet was ?103 Tan 3 Billion. This accounted for 34 per cent of sales across all kinds of ICT by non-financial sector businesses. The usual Internet activity by nine out of ten or 91 per cent of young internet users was sending or receiving emails. Other activities included were: finding information about goods or services which is 77 per cent, dow nloading software which is 55 per cent, and reading or downloading online news or magazines which is 54 per cent. Meanwhile, seven out of ten or 70 per cent young internet users stated that they had purchased goods or services online.   The increasing demands and internet usage had made advertisers in UK believed that online advertising is important and that has great opportunity. They have seen some potential in doing so because the online become a direct response medium wherein the marketing budgets being stretched to their very limits, and the online has proved its worth. Another is the growth of new display format wherein the internet has become an entertainment medium because of its interactive multimedia content. There is also the booming of e-commerce wherein people shopping choice