Salesmarketing Plan Format

ROOMS DEPARTMENT A - RACK RATE YTD imperative YTD budget 2011 2011 naval division % % % % reckon 2012 Variance true(a) 2011 - cipher 2012 % % % % retinue Occupied mean(a) Rate % of fear flick Total Revenue Weaknesses 2011: Due to the Hotel Location We argon not fitting to offer Rack Rate omit during the High chasten reckon is over optimistic & unrealizable Qatar is not a leisure estate its a business country wich need competitor rate to withdraw business in Low rates by former(a) competitor stochastic variable 2011-2012 will be hitd with the chase actions: Increasing all segments to achieve high occupancy crudespaper ads with the Hotel localisation map Adding the Hotel residence on the roof top to showing the Hotel Location and to inveigle walk-in guests Sales Trips to Saudi , UAE , capital of Kuwait Up selling by Front office B - GDS/ ONLINE YTD existent YTD Budget 2011 2011 Variance % % Budget 2012 Variance Actual 2011 - Budget 2012 % % R ooms Occupied Average Rate % of business concern concoction Total Revenue % % % % Weaknesses 2011: non registered in some online put due to high commision.

regeneration 2011-2012 will be achieved with the following actions: More e-marketing by the E-marketing mission Upgrading the GDS system by Safir cope office New hotels website , C - AIRLINE/ TRAVEL ingredient YTD Actual YTD Budget 2011 2011 Variance Rooms Occupied % Average Rate % % of Business Mix % Total Revenue % Budget 2012 Variance Actual 2011 - Budget 2012 % % % % Weaknesses 2011: Budget is over optimistic & unachievab le Rate for turn Agent is higher than othe! r(a) hotels New hotel in capital of Qatar Variation 2011-2012 will be achieved with the following actions:  Advertisements in the Qatar air lane guide defend in all Qatar airways stations Worldwide. New Airline involve for Aircrews Targeting the Transited guests and short stay travelers by Qatar Airways Website. Targeting Qatar airways to ascent the contract with wintry allotment paid for Full grade Register in big...If you want to get a secure essay, order it on our website: BestEssayCheap.com

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